.Akshali Shah, Executive Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has actually broadened its whey healthy protein product line under the Avvatar label, along with a focus on personalization of the items for the individuals as portion of its own new advertising and marketing tactic, Akshali Shah, executive director at Parag Milk Foods stated in a chat with ETRetail.With this development as well as expectations of the category growing at a 30-35 percent CAGR, it aims to obtain a 20-25 per cent market share in this group by 2027-28. The company has presently established its own whey healthy protein manufacturing location in Pune, Maharashtra which provides it an one-upmanship and also boosts its market job, Shah shared.The provider has invested around Rs 300 crore in establishing and also increasing its whey protein manufacturing capability.The whey protein category, which presently contributes 7 per-cent to Parag's overall income, is assumed to contribute 15 per-cent in the next 3-4 years. Presently, regarding one-third of the business's whey healthy protein purchases arise from ecommerce platforms, providing it a nationwide reach.To satisfy the youth and gym-goers and also additional take advantage of the increasing demand, Parag Dairy Foods intends to circulate its items with modern business stores, specialized whey healthy protein shops, and also online channels, guaranteeing omnichannel availability.This assertive development aim at is likewise supported by the firm's influencer-driven advertising and marketing projects and its sturdy circulation system, which includes over 35 depots and also a sturdy existence in both traditional and also digital retail.As per the company's Q1 FY25 regulative update, the organization has a network of ~ 6200 reps and also 682 super stockists. It additionally has a visibility in 4.6 lakh retail contact aspects and also aims to reach 13-15 lakh contact aspects by 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
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